Step 01, Target
Twenty-five reasons to sell, refinance, or fix the roof.
Pick a strategy (expired listing, pre-foreclosure, probate, tired landlord, and twenty-one more), ranked by how ready that homeowner is. Every delivered row carries five propensity scores. Sort by the one you are working and the list answers the question instead of handing it back to you.
Replaces The FSBO cold-call listThe per-search skip-trace creditThe manual spreadsheet of motivated-seller filters
The twenty-five
Pick a motivation, not a filter.
Open any strategy to see exactly which filters it lays down. Preview is free: you see the count and the shape before you spend a credit.
-
Expired MLS Listings
Properties that were listed for sale but failed to sell, motivated seller candidates.
- listing_status: expired
- days_since_delisted_max: 180
-
Failed Listing
Listings that came off the market without selling, motivated re-list candidates.
-
Pre-Foreclosure
Active pre-foreclosure filings in the last 6 months.
- pre_foreclosure: true
- filing_within_months: 6
-
Probate / Inherited
Inherited properties, high-intent probate leads.
- probate: true
-
Zombie Property
Vacant homes with an active pre-foreclosure filing, abandoned mid-foreclosure.
- vacant: true
- pre_foreclosure: true
-
REO / Bank-Owned
Bank-owned (REO) properties, post-foreclosure distressed inventory.
-
Auction Properties
Properties scheduled for auction, distressed seller opportunity.
-
Judgment / Lien
Properties with court judgments, financially distressed owners.
-
Owner Deceased
Properties where the owner of record is deceased, estate sale candidates.
-
Tax Delinquent
Owners who fell behind on property taxes within the last 3 years.
- tax_delinquent: true
- delinquent_within_years: 3
-
Vacant Homes
Vacant properties, no one residing at the address.
- vacant: true
-
Vacant Land
Undeveloped land parcels, land flipping and infill development.
-
Tired Landlord
Absentee owners who have held 7+ years and own 2+ properties.
- absentee_owner: true
- years_owned_min: 7
- properties_owned_min: 2
-
High Equity Absentee
Absentee owners with the high-equity flag, motivated seller candidates.
- absentee_owner: true
- high_equity: true
-
High Equity Refi
Owner-occupied with the high-equity flag, refinance leads.
- owner_occupied: true
- high_equity: true
-
Low Equity
Properties with roughly 30% equity or less, refi and short-sale outreach.
-
Free & Clear
Properties owned outright with no active mortgage.
- mortgage_count: 0
-
Cash Buyer
Recent cash buyers, wholesaling dispo list candidates.
-
Active Flipper
Investors who bought 2+ properties in the last 12 months.
- purchases_last_12mo_min: 2
-
Recent Homeowner
Bought in the last 6 months, home improvement, refi, warranty cross-sell.
-
Long-Term Owner
Owner-occupied 10+ years, potential listing leads.
- owner_occupied: true
- years_owned_min: 10
-
Solar (Owner-Occupied, High Value)
SFRs built before 2015, owner-occupied, high equity, $300k+ value.
-
Roofing (Older Home, High Equity)
SFRs built before 2005, owner-occupied, high equity.
-
HVAC (Older Home, Owner-Occupied)
SFRs built before 2000, owner-occupied. Aging HVAC replacement market.
-
Custom
Blank slate, configure every filter manually or describe the list you want.
Preview
See whether the list exists before you spend.
Preview is free. You get the count and the shape of what would be delivered, then you decide. Nothing is charged until you confirm.
Delivery
Rows land as leads, not as a spreadsheet.
Enroll them in a sequence and every send re-scrubs against DNC first, not once at import, every single time. Everyone else hands you a CSV and wishes you luck.
Same product, four jobs
The list you build depends on the work you do.
-
You list homes
Expired and failed listings, long-term owners who have not moved in a decade.
-
You buy off-market
Probate, pre-foreclosure, zombie properties, tired landlords, active flippers.
-
You write loans
High-equity refi candidates, low-equity outreach, free-and-clear owners.
-
You install and repair
Roof, HVAC, and solar propensity on owner-occupied homes of the right age.