Step 01, Target

Twenty-five reasons to sell, refinance, or fix the roof.

Pick a strategy (expired listing, pre-foreclosure, probate, tired landlord, and twenty-one more), ranked by how ready that homeowner is. Every delivered row carries five propensity scores. Sort by the one you are working and the list answers the question instead of handing it back to you.

Replaces The FSBO cold-call listThe per-search skip-trace creditThe manual spreadsheet of motivated-seller filters

The front door of a house
Twenty-five reasons a door is worth knocking on.
Sorted by sell propensity Illustrative rows. A delivered list carries the same columns for the market and strategy you chose.

The twenty-five

Pick a motivation, not a filter.

Open any strategy to see exactly which filters it lays down. Preview is free: you see the count and the shape before you spend a credit.

  • Expired MLS Listings

    Properties that were listed for sale but failed to sell, motivated seller candidates.

    • listing_status: expired
    • days_since_delisted_max: 180
  • Failed Listing

    Listings that came off the market without selling, motivated re-list candidates.

  • Pre-Foreclosure

    Active pre-foreclosure filings in the last 6 months.

    • pre_foreclosure: true
    • filing_within_months: 6
  • Probate / Inherited

    Inherited properties, high-intent probate leads.

    • probate: true
  • Zombie Property

    Vacant homes with an active pre-foreclosure filing, abandoned mid-foreclosure.

    • vacant: true
    • pre_foreclosure: true
  • REO / Bank-Owned

    Bank-owned (REO) properties, post-foreclosure distressed inventory.

  • Auction Properties

    Properties scheduled for auction, distressed seller opportunity.

  • Judgment / Lien

    Properties with court judgments, financially distressed owners.

  • Owner Deceased

    Properties where the owner of record is deceased, estate sale candidates.

  • Tax Delinquent

    Owners who fell behind on property taxes within the last 3 years.

    • tax_delinquent: true
    • delinquent_within_years: 3
  • Vacant Homes

    Vacant properties, no one residing at the address.

    • vacant: true
  • Vacant Land

    Undeveloped land parcels, land flipping and infill development.

  • Tired Landlord

    Absentee owners who have held 7+ years and own 2+ properties.

    • absentee_owner: true
    • years_owned_min: 7
    • properties_owned_min: 2
  • High Equity Absentee

    Absentee owners with the high-equity flag, motivated seller candidates.

    • absentee_owner: true
    • high_equity: true
  • High Equity Refi

    Owner-occupied with the high-equity flag, refinance leads.

    • owner_occupied: true
    • high_equity: true
  • Low Equity

    Properties with roughly 30% equity or less, refi and short-sale outreach.

  • Free & Clear

    Properties owned outright with no active mortgage.

    • mortgage_count: 0
  • Cash Buyer

    Recent cash buyers, wholesaling dispo list candidates.

  • Active Flipper

    Investors who bought 2+ properties in the last 12 months.

    • purchases_last_12mo_min: 2
  • Recent Homeowner

    Bought in the last 6 months, home improvement, refi, warranty cross-sell.

  • Long-Term Owner

    Owner-occupied 10+ years, potential listing leads.

    • owner_occupied: true
    • years_owned_min: 10
  • Solar (Owner-Occupied, High Value)

    SFRs built before 2015, owner-occupied, high equity, $300k+ value.

  • Roofing (Older Home, High Equity)

    SFRs built before 2005, owner-occupied, high equity.

  • HVAC (Older Home, Owner-Occupied)

    SFRs built before 2000, owner-occupied. Aging HVAC replacement market.

  • Custom

    Blank slate, configure every filter manually or describe the list you want.

Preview

See whether the list exists before you spend.

Preview is free. You get the count and the shape of what would be delivered, then you decide. Nothing is charged until you confirm.

Delivery

Rows land as leads, not as a spreadsheet.

Enroll them in a sequence and every send re-scrubs against DNC first, not once at import, every single time. Everyone else hands you a CSV and wishes you luck.

Same product, four jobs

The list you build depends on the work you do.

  • You list homes

    Expired and failed listings, long-term owners who have not moved in a decade.

  • You buy off-market

    Probate, pre-foreclosure, zombie properties, tired landlords, active flippers.

  • You write loans

    High-equity refi candidates, low-equity outreach, free-and-clear owners.

  • You install and repair

    Roof, HVAC, and solar propensity on owner-occupied homes of the right age.

Build your first list.

Tell us the market you work and we will set you up.